Accor continues to construct model momentum with inventive campaigns and experiential activations


Campaigns and initiatives for Raffles, Fairmont, Sofitel, Pullman and ibis funds had been launched this 12 months, reinforcing the distinctive experiences every model has to supply and illustrating the Group’s dynamism in reinforcing its unmatched model portfolio.

Because the world’s most diversified resort operator, Accor has an unrivalled portfolio of resorts in all segments, from luxurious to economic system, together with a number of legacy manufacturers equivalent to Novotel and ibis. The Group continues to curate distinctive experiences throughout the 40+ resort labels within the community, in step with every model’s personal distinct id and values.

The distinctiveness of our manufacturers could be seen within the campaigns launched all through the previous 12 months and which reinforce every model’s imaginative and prescient of bringing hospitality to life. At Accor, our campaigns are crafted in-house by our model groups and the Accor Inventive Studio, lead by Inventive Director Jean-Guilhem Lamberti, permitting us to have an impactful and agile strategy. The eagerness of our model groups and the Inventive Studio’s experience and imaginative and prescient permits the Group to develop content material that’s significant for our manufacturers, invaluable for our companions, and interesting with our purchasers.

Along with campaigns, our manufacturers have additionally launched modern initiatives to ship highly effective experiences to visitors. Let’s take a better have a look at among the standout examples in 2021.

Raffles, a forged of modern-day royals and a legendary marketing campaign

As a tribute to Raffles, a legendary model that started 130 years in the past in Singapore, the brand new marketing campaign headlined by celebrated director and artist Peter Greenaway, calls on a forged of contemporary–day royals (HIRH Catharina von Habsburg, Archduchess of Austria, Princess of Hungary and Bohemia together with her mom HIRH Archduchess Anna Gabriele von Habsburg, born von Wrede; HRH Maharaja Sawai Padmanabh Singh, King of Jaipur; George Spencer-Churchill, Marquess of Blandford; HRH Princess Maria-Olympia of Greece and Denmark; and HH Prince Nikolai of Denmark). A multi-generational, royal forged comes collectively in an evocative movie and thru hanging imagery to pay tribute to the golden age of journey and reinforce the model’s timeless affect.

The marketing campaign involves market because the Raffles model advance a strong enlargement plan to double the variety of resorts in its international portfolio by 2024. After the current opening of a second resort in Dubai and the a lot anticipated opening of the Raffles London at The OWO on the horizon, the model can also be gearing up for future openings in areas together with Boston, Doha, Macau, Bahrain and Moscow, amongst others.

Fairmont, the magic of nature and the significance of its preservation

Fairmont Lodges & Resorts is opening a brand new chapter in its 100-year+ historical past by unveiling its newest marketing campaign “Expertise The Grandest of Emotions,” a tribute to locations the place luxurious and journey intertwine. The custom of considerate hospitality amid spectacular surroundings across the globe firmly roots the model in nature and its preservation and is a outstanding theme within the marketing campaign. Whether or not downtown, on a distant island, within the mountains or the guts of the countryside, staying at a Fairmont resort means selecting a spot that’s imbued with that means and emotion.

On this marketing campaign, Oscar-winning actress Susan Sarandon takes on the position of brand name ambassador and guides patrons on a journey that encourages all to broaden their horizons and dwell experiences that remember the pure atmosphere of every property.

Sofitel, the audacity of residing the French manner

The primary worldwide model of French luxurious resorts, Sofitel was born out of the will to embody what it’s to Reside The French Approach. Greater than a slogan, it’s an invite for vacationers to dwell the French manner by tradition, design, arts, gastronomy and well-being.

The model’s new “French It” digital marketing campaign reinforces this positioning and showcases French tradition in a non-conformist manner. Six brief movies, every constructed across the whimsy of French expressions, illustrate the artwork of residing like these in France. The marketing campaign, which additionally highlights Sofitel’s robust place within the luxurious resort trade, is being broadcast on social networks and all through influential media in markets together with France, the UK and China.

Pullman, a wholesome thoughts in a wholesome physique

Pullman Announces Global Partnership with Les Mills to Take Hotel Fitness from Ordinary to Extraordinary — Photo by Accor
Pullman Declares World Partnership with Les Mills to Take Resort Health from Atypical to Extraordinary — Picture by Accor

After the creation of the Pullman Energy Health program and a international partnership with Les Mills, the model is taking its ardour for modern health a step additional with the Pullman Health Squad. A crew {of professional} Les Mills ambassadors has been chosen to steer the corporate’s health initiatives, and consists of Anthony Oxford, Maxime Vigeant, Fiona Fransisca, Gary Mulholland, James Thomas and Jojo ZhouRong.

Pullman additionally lately partnered with Les Mills in an try to interrupt a Guinness World Data™ for many viewers of a power coaching exercise. By way of its personalized train program, the model is setting a brand new tempo for journey and boosting its dynamic neighborhood of like-minded members.

ibisbudget, bringing city sports activities to life

Supply: Accor

ibis funds is the good alternative as a basecamp for city adventures. At ibis funds, visitors come collectively round their shared ardour for city sports activities and revel in enjoyable and good sport tools to remain energetic.

The model’s ardour is mirrored in two key partnerships. The primary, with Crimson Bull for the 2021 Avenue Type Freestyle Soccer World Championship, an occasion that celebrated the talent, type and variety of this burgeoning sport. The second, with the sports activities model Decathlon to assist French locals sustain the tempo with good sport classes led by skilled coaches in 52 ibis funds resorts all through France.

About Accor, a world-leading hospitality group

Accor is a world main hospitality group consisting of 5,300 properties and 10,000 meals and beverage venues all through 110 nations. The group has one of many trade’s most various and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and economic system resort manufacturers, leisure and nightlife venues, eating places and bars, branded non-public residences, shared lodging properties, concierge companies, co-working areas and extra. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the trade – is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a inventive hospitality firm with a world collective of entrepreneurial and founder-built manufacturers with function at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and greater than 230,000 crew members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Reside Limitless – a each day way of life companion that gives entry to all kinds of rewards, companies and experiences. Via its international sustainability commitments (equivalent to reaching Web Zero Carbon emissions by 2050, international elimination of single use plastics in its resorts’ visitor expertise, and so forth.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is concentrated on driving optimistic motion by enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, variety and inclusivity. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Change (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the USA. For extra info go to group.accor.com or observe Accor on Twitter, Fb, LinkedIn, and Instagram.





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