Final yr noticed a robust improvement throughout Accor’s Northern European area, which as we speak consists of greater than 1,100 motels throughout a portfolio of greater than 20 manufacturers spanning 31 international locations, from Eire via to Russia.
“2021 was an outstanding yr for signings culminating in a robust yr finish throughout the area,” stated Camil Yazbeck, Senior Vice President Growth, Accor Northern Europe .”Accor has maintained its stronghold on the area with a 39 per cent branded lodge market share in signings. In 2020 improvement was resilient, in 2021 our signings returned to pre-pandemic ranges. Growth is future trying and our robust pipeline displays our and our companions’ robust perception in market restoration.”
Throughout the UK, 2021 ended with 13 signings throughout all of Accor’s portfolio, and added greater than 500 guestrooms to the group’s already robust London portfolio. The yr closed with the signing of Hyde Paradox Resort London Metropolis, which might be coming quickly to the historic location by the Previous Bailey within the coronary heart of London. The 110 guestroom property will occupy the 15 Previous Bailey, initially referred to as the Spiers & Pond Resort. Inbuilt 1874 by architect Evans Cronk and transformed to workplace use within the early 1900’s, the newest re-conversion by Hyde London Metropolis homeowners OB Capital, seeks to return the asset again to the enduring lodge that it as soon as was. This fashionable property is anticipated to open in 2023. Hyde Lodges, Resorts & Residences is a part of Ennismore, a three way partnership with Accor, fashioned in 2021.
Signings span Accor’s robust spectrum of manufacturers, from financial system to luxurious, with notable progress in key manufacturers such because the ibis model household, with 27 signings throughout ibis, ibis finances and ibis Types. Mercure noticed an extra 15 signings throughout the main midscale model, together with one Mercure Dwelling longer-stay model. Novotel signed an additional 7 properties, together with two Novotel Dwelling manufacturers, and the brand new financial system and midscale conversion manufacturers, greet and By Mercure, gathered momentum, with 10 signings throughout the 2 manufacturers.
Germany, Poland, Russia and the Benelux continued to dominate the model acquisitions, with robust signings in every area. Japanese Europe stays a robust pipeline for the group with a number of signings in international locations together with Albania, Croatia, Georgia, Hungary, Moldova, Montenegro and Romania.
Picture credit score: Accor
Accor boasts an unrivalled portfolio of distinctive manufacturers and has one of many business’s most numerous hospitality ecosystems from luxurious via to financial system manufacturers. Its progress transferring into 2022 ensures it’s set to retain its place on the life-style hospitality platform.
> Because you’re right here, why not discover out extra about Accor Masai Mara, Kenya?
Primary picture credit score: Accor