BookMyShow’s guardian firm, BigTree, buys stake in Bangalore-based Eventifier

Bangalore-based Social Media Analytics startup Eventifier has been acquired by Indian’s largest leisure e-ticketing platform BookMyShow. Eventifier was backed by Kae Capital, Accel Companions & The Startup Centre, all the buyers have exited the corporate with a deal which valued Eventifier at $2 million. Accel is a standard investor of Eventifier and BookMyShow.

Eventifier is a software that helps occasion organizers create social media archives of their occasions. Eventifier’s answer is primarily used to consolidate, observe and analyse content material feed on social media platforms generated throughout a focused social media marketing campaign. The startup was based by Jazeel Badur Ferry, Nazim Zeeshan and Mohammed Saud in 2012, they have been incubated at Vijay Anand’s The Startup Centre.


Talking on the deal, Jazeel Ferry, Founder & CEO, mentioned, “We could not be extra enthusiastic about working with BookMyShow, as it is a very massive endorsement for what we’re doing. We will be working independently as an organization and can proceed to cater to prospects globally. We’ve got a protracted imaginative and prescient together with BookMyShow and by combining forces we imagine we are able to scale Eventifier and cater to a bigger viewers in coming years.”

At current, Eventifier has over 1500 paying shoppers with many blue chip corporations like Pearson, UBM Tech, Clinton Basis and NASA being a part of its clientèle.

In March 2013, Bigtree Leisure, the guardian firm that runs on-line ticket firm, had acquired one other Chennai-based leisure ticketing platform

Talking on the deal, Ashish Hemrajani, Founder & CEO, BookMyShow, mentioned, “Jazeel, Nazim and Mohammed are an superior bunch of fellows who’ve actually pursued in making an attempt to resolve the social fragmentation, analytics, marketability and sentimentality utilizing human components. We actually appreciated their imaginative and prescient and what they have been seeking to remedy and we felt that we would be capable of assist alongside the best way in reaching their objectives.”

Eventifier will complement BookMyShow’s social wants within the cinema and occasions house, however over time it’ll combine as a part of BookMyShow’s bigger technique for diversified enterprise choices.

Through the years, India has produced a number of ticketing platforms, together with Explara, TicketGenie, BookMyEvent, MeraEvents, Kyazoonga, IndianStage, Asklaila, TicketCounters, and Sulekha Occasions.

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